Brand Guidelines
Comprehensive brand assets guide for Essal Institute. Our brand represents excellence, innovation, and the transformation of careers through technology education.
Brand Assets
Logos and images
Logo
Logo mark
Brand bird mark
Brand Information
Brand Slogans
Unlock your capabilities
Empowering the next generation of digital talent
Become certified in what you love to do, grow your career and improve your professional skills.
With Essal, learn the skills you want in a fun and practical way using modern and innovative tools.
Brand Voice
The Essal brand voice is:
- Professional: We communicate with clarity and expertise, establishing authority in the IT education space.
- Approachable: While professional, we avoid unnecessary jargon and explain complex concepts in accessible ways.
- Confident: We speak with conviction about our programs and the value they provide.
- Forward-thinking: Our language reflects our innovative approach and focus on emerging technologies.
- Supportive: Our communication emphasizes our commitment to student success and career development.
Brand Colors
Typography
Brand fonts and guidelines on how they must be applied
Primary Typeface: Gilroy
Montserrat is our primary typeface, selected for its clean, modern appearance and excellent readability across digital and print applications.
- Gilroy Bold: Logos
- Gilroy Semi-Bold: Heading
- Grammatika Regular: Body text and general content
- Grammatika Light: Captions, quotes, and supplementary information
Secondary Typeface: Open Sans
Open Sans serves as our complementary typeface, primarily used for body copy and longer-form content.
- Open Sans Regular: Primary body text
- Open Sans Italic: Emphasis within body text
- Open Sans Bold: Highlighted information within body text